Hotel Digital Marketing Campaign Results
Goal
  • Increase brand awareness for the W Hotel in Bangkok in order to improve occupancy rates.
Strategy
  • Share a behind-the-scenes glimpse into my “city escape” getaway through social media posts.
  • Create a search engine optimized hotel review designed to showcase the hotel’s best features and perform well on Google.
Social Media Posts
Blog Post
Results
  • 2 Instagram posts resulted in a total of 497 likes and 25 comments
  • The Instagram posts had an above average engagement rate of 2.6%
  • The hotel review article for W Bangkok appears on the first page of Google search results for the phrase “hotel review W Bangkok”
  • Positive audience feedback included comments like “Now this is my kind of place!” and “I wanna stay there!!”