Product-Based Digital Marketing Campaign Results
Goal
  • During the launch period of two new lines of luggage, Samsonite asked me to help build product awareness for them.
Strategy
  • Share professional images of the luggage in-use over the course of three months.
  • Create product review articles that are optimized for Google and highlight the product’s best features.
  • Feature the luggage in packing tip articles for increased exposure.
Social Media Posts
Blog Posts
Results
  • 8 Instagram posts resulted in a total of 3,534 likes and 195 comments
  • The Instagram posts had an above average engagement rate of 3.3%
  • The product review article for the Samsonite Lift NXT luggage appears on the first page of Google search results for the phrase “Samsonite Lift NXT review”
  • The product review article for the Samsonite Winfield 3 luggage appears on the first page of Google search results for the phrase “Samsonite Winfield 3”
  • Positive audience feedback included comments like “Ooh I want this luggage” and “I want to buy this now!!! So nice”
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