Tourism Board Digital Marketing Campaign Results
Goal
  • Promote the city of Amsterdam as a must-visit destination for Summer 2016 through social media posts and blog posts.
Strategy
  • Publish a consistent stream of social media posts during my 4 day stay in Amsterdam.
  • Publish a series of articles that focused on hotels, attractions and food.
  • Create an in-depth city guide for Amsterdam and suggested itinerary to help readers plan their own trip.
Social Media Posts
Blog Posts
Results
  • 7 Instagram posts resulted in a total of 2,725 likes and 171 comments
  • The Instagram posts had an above average engagement rate of 2.6%
  • 22 Facebook posts resulted in 244 likes
  • The destination guide article for Amsterdam appears on the first page of Google search results for the phrase “quick guide to Amsterdam”
  • The restaurant review article for Bar Brasserie OCCO appears on the first page of Google search results for the phrase “Bar Brasserie OCCO”
  • The article titled “How To Spend Three Days in Amsterdam” appears on the first page of Google search results for the phrase “how to spend three days in Amsterdam”
  • Positive audience feedback included comments like “This is beautiful! I want to eat there NOW!” and “Beautiful!! Such an amazing place!”