How To Plan For The Lilly Pulitzer APS (After Party Sale)

The biggest sale of the year is about to start (the exact date is still hush-hush!), which means it’s time to start strategizing! In today’s post I’m sharing exactly how to plan for the Lilly Pulitzer APS (After Party Sale).

Strategizing for a sale might seem a little crazy to some, but Lilly girls know that the twice-a-year After Party Sale is legendary. This post is going to focus on how to plan for the sale in advance but for those that are new to the sale, here’s a few quick facts:

  • LillyPulitzer.com never has sale items posted on the site – instead they have two sale periods (one in January, and one at the end of summer).
  • Prices are generally 50 – 70% off, so it’s well worth the craziness.
  • When the sale starts at 8am EST, anyone who tries to access the website (or app) will be placed in a virtual waiting line. Sometimes it can take a few hours before you make it onto the site to start shopping.
  • Items added to your cart aren’t guaranteed until you check out. BUT, once you check out you have to wait in line before you can shop again.

The most popular items and prints sell out fast, so I think it’s important to have a strategy so that you don’t feel overwhelmed when you finally get onto the site! Ideally you want to know exactly what you’re looking for, so you can finish your transaction promptly. I usually search (and buy) my must-have items right away. Once I’ve checked out, I jump back in line and my second round is spent browsing fun items I wasn’t necessarily looking for.

Here’s a look at the spreadsheet I created for the August/September 2018 sale:

There’s a few key strategies I use with this spreadsheet:

  • Prioritizing items
  • Exact item names (so I can copy and paste them into the search bar)
  • My size (which I know is accurate, because I’ve already tried these items on in-store)
  • The exact colour or print I want
  • The original price
  • The price I’m hoping to pay – which helps keep me on budget!

I used a similar spreadsheet for the January 2018 sale, and I was able to purchase my top 5 items within the first hour of the sale! Later that day, I re-entered the online sale and scored a few other great pieces. Not only did I stay on budget, but I purchased things that I had identified as holes in my closet – items that I knew I’d get a lot of wear out of (making them smart purchases!).

Hopefully this post gives you some inspiration on how to prepare for the After Party Sale! I know the sale can feel overwhelming because things are selling out as you shop, and you can get distracted by items that aren’t practical. The last piece of advice I want to leave you with, is that you should go into the sale with no expectations. As far as I see it, anything I’m successfully able to buy is just bonus – and an excellent addition to my closet!

Happy shopping, ladies!

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